The ABUP SHOW presents the foremost trends and latest developments in the markets for home decoration, tableware, housewares, decorative textiles, gifts, handcrafts, and Brazilian original design.

Official name	ABUP SHOW
Date	august 12-15, 2025
Times	august 12-15 | 10 am to 7 pm Pick-up times for Credentials: from 9 am to 6 pm
Location	PRO MAGNO Centro de Eventos Av. Profa. Ida Kolb, 513 – Jardim das Laranjeiras, São Paulo – SP [Brazil]
Segments	Home decoration, tableware, housewares, decorative textiles, gifts, handcrafts, and Brazilian original design.
Exhibitor Profile	Industries, importers, distributors, wholesalers, and designers
Visitor profile	Stores for decoration, tableware, housewares; department stores; hotels, cafeterias, restaurants, and bars; supermarkets; malls; hospitals; decoration and handcraft stores; decorators, designers, and landscapers.
Publicity	ADS campaigns; marketing emails; Casa de Valentina studio and promotion; influencers; web portals, newspapers and magazines of the segment; sector entities.

ABUP SHOW is a business fair aimed exclusively at retailers and professionals in the area. It is not open to the general public.

Brazilian Association of Home Utility and Gift Companies (ABUP)
www.abup.com.br / abup@abup.com.br